SAN MATEO, Calif USA - Starwood Hotels &
Resorts Worldwide, Inc. (NYSE:HOT - news), and WorldRes.com
(www.worldres.com), have completed a seamless link between
Starwood's central reservations system and WorldRes.com,
enabling all of Starwood's member properties to transact
real-time bookings through the WorldRes.com network of online
partners.
``The Internet is no longer a distribution
channel of the future,'' commented Steve Hankin, senior vice
president of strategic planning for Starwood. ``As
WorldRes.com continues to expand its network, it gives us an
efficient way to access guests through web sites and call
centers where we currently lack distribution. The WorldRes.com
network is one part of our Internet strategy, providing
another way to extend online distribution beyond the
limitations of the GDS environment.''
``The Starwood properties are a great addition
to our system, providing inventory in key destinations around
the world,'' said WorldRes.com CEO Greg Jones. ``The seamless
connection gives us access to rate plans stored in Starwood's
central reservation system, which makes it easy to maintain
the quality and integrity of their property information and
pricing throughout our entire network.''
About Starwood Hotels & Resorts
Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc.
is one of the leading hotel and leisure companies in the world
with more than 725 upscale and luxury properties in 80
countries and 120,000 employees at its owned and managed
properties. With internationally renowned brands, Starwood is
a fully integrated owner, operator and franchiser of hotels
and resorts including: St. Regis, The Luxury Collection,
Sheraton, Westin, Four Points and W brands, as well as
Starwood Vacation Ownership, Inc., one of the premier
developers and operators of high quality vacation interval
ownership.
About WorldRes.com, Inc.
WorldRes.com, Inc. (http://www.worldres.com)
operates an online distribution network that connects hotels
to leisure travelers through a broad range of web-based
partners, including portals, travel and destination web sites,
convention and visitor bureaus, tourism authorities, online
city guides, call centers and travel agents. For hotels,
WorldRes.com offers an efficient, low-cost means for marketing
and selling accommodations online. For distribution partners,
WorldRes.com provides detailed information and booking
capability for a wide range of properties, from bed and
breakfasts and independent hotels to resorts, vacation rentals
and hotel chains. ¶ WorldRes.com was founded in 1995 and is
headquartered in San Mateo, Calif.; WorldRes.com operates
offices in Duesseldorf, Germany; Paris; Sophia Antipolis near
Nice, France; and Staines, Middlesex, just outside London.
WorldRes.com employees collectively possess an extensive
knowledge of hotel marketing, systems and operations as well
as Internet-based transaction technology. WorldRes.com owns
and operates two consumer web sites: PlacesToStay.com
(www.placestostay.com), which offers real-time rates,
reservations and information for all properties in the
WorldRes.com system; and BedandBreakfast.com
(www.bedandbreakfast.com), with information on more than
26,000 B&Bs and historic inns around the world.